What is NYMA /Nee-ma/
NYMA, which stands for Now You Must Aspire, is a dynamic talent management and influencer marketing agency. By leveraging both traditional and digital marketing strategies, NYMA unlocks a universe of opportunities for its exceptional talents and clients.
With experience in helping digital creators and traditional talents boost their content and reach across platforms, NYMA also lends its expertise to executive clients through digital marketing, strategy, consultation, and local representation for international talents.
At NYMA, we go beyond creating stars. By leveraging a vast array of media tools, we empower our talents to shine brilliantly as they conquer the digital space.
To catapult Filipino talent to the world stage.
NYMA prides itself on being your go-to agency for all your talent booking needs. Partnering with NYMA guarantees a seamless experience, providing a comprehensive suite of booking services including key opinion leader (KOL) / influencer collaborations, casting, negotiation, and seamless (end-to-end) coordination for all talent requirements across campaigns, endorsements, events, and special projects.
Our dedicated Talent Team is adept at representing a diverse array of tradigital creators, poised to broaden their horizons. NYMA boasts an impressive and varied roster featuring luminaries such as community founder Mayora Frances Cabatuando, K-content sensation Kristel Fulgar, versatile artist Raco Ruiz, culinary connoisseur and "Lumpia Queen" Abi Marquez, compelling storyteller and cycling advocate Lester "Buji" Babiera, beauty influencer Adelina Eugenio, and acclaimed actress Pat Tingjuy. Additionally, we proudly co-manage Asia’s Romantic Balladeer Christian Bautista in collaboration with The Stages Group.
Expanding our reach globally, NYMA facilitates connections between international artists and their Filipino fanbase through exclusive representation partnerships. Breakout artist and "Maybe Next Time" crooner Jamie Miller is exclusively represented in the Philippines by NYMA in collaboration with EN Management.
Moreover, NYMA goes beyond talent representation, offering casting, location scouting, and production services as a full-fledged production house.
Meet your NYMAnauts! We traverse the tradigital universe in search of the best talent and help them grow their careers. Don't just be a star. With NYMA, be the sun!
- Christian Bautista
President
While some may know me as a singer and actor, I’ve also explored the world of entrepreneurship. Over the years, I’ve broadened my horizons beyond music by investing in businesses that resonate with my passions. Entrepreneurship has allowed me to use my platform to support and elevate local businesses and artists. With NYMA, my mission is to combine my experience in both performance and entrepreneurship to help bring the next generation of Filipino talent to the global stage.
- Kat Bautista
NYMA COO
With an extensive 20-year tenure spanning marketing, technology, and strategy, Kat brings a wealth of experience to our team. Her most recent role at Globe Telecom, where she dedicated nine years, involved spearheading the growth of the music business and crafting content strategies to meet evolving consumer demands. Notably, Kat has always harbored a fervent passion for content creation, often nurturing this interest alongside her professional endeavors.
Driven by a desire to champion creators and prioritize their role in shaping narratives, Kat has embarked on a mission to establish an agency where creators are at the heart of the vision. Central to her ethos is the cultivation of a robust team, led by creators themselves, united by a collective commitment to continual improvement and empowerment of Filipino talent.
- Karen Tumbali
NYMA Vice President : Head of Talent Management
Karen has over 24 years of experience working in digital marketing, content strategy, talent management, and strategic partnerships. She is knowledgeable in the YouTube platform with over 7 years of experience in strategy, operations, and monetization.
- Gianne Nifas
Talent Manager & Producer
It’s Gianne. The quiet one who stares at her open laptop wandering aimlessly about all the ideas and creativity of the world.
With over 6 years of extensive work experience in marketing, she is a professional that has worked with known brands, top talents, and some of the brightest names in the creative industry. Social media management, content marketing, strategy and branding are her areas of expertise.
When away from her work desk, Gianne is just enjoying Netflix with her cup of coffee.
- Pam Ricarte
Head of Creatives, Design, Events, and Social Media
Pam is a creative wanderer in search of everyday adventures! She is a multimedia artist and a painter who sees the world as her blank canvas and constantly aspires to create and elevate in her field—whether through designing digital posters or participating in exhibits alongside the country’s top artists. A true-born Gemini, Pam lives to explore and bring color to anything that comes her way, and is a certified animal lover, Disney adult, Fashionista, and travel junkie!
- Zeny Manguiran
Talent Implementation Coordinator
Zeny is a former Road Manager to some of the biggest stars from ABS-CBN Star Magic. Now she steps into NYMA bringing in her almost 17 years of experience in talent handling, ready to take on a more challenging role as a Talent Manager. She may have been used to the glitz and glamor of showbizness, but she still prefers the simplest pleasure of staying at home.
- Sofia Dominguez
Video Content Lead
Sofia is a multimedia artist whose best skills lie in video editing and motion graphics. Coming from a family of doctors and engineers, she braved choosing a different path to pursue what she truly loves to do. Though small in stature (under 5 feet!), she makes sure to be able to leave a big impression through her work in the creative field. In her downtime, she loves staying offline while building miniature dollhouses alongside her favorite Netflix shows.
- Dawn Lanuza
Head of Influencer Management
Dawn has over six years of experience in the digital music industry, focusing on video before she entered the world of influencer marketing. She has worked with content creators and helped grow the podcasting roster here in the Philippines in partnership with Spotify/ Anchor. She loves working within the community of artists, creatives, and creators.
- Gen Redoloza
Finance Admin
It's Gen, the newest team member of NYMA. A finance aficionado with a knack for tackling accounting challenges. Ready to conquer financial challenges on-board even during the transitioning between introversion and extroversion. She finds joy in hearing laughter and harmony within the work environment while remaining approachable to her colleagues. Spending time with her family during free time and day-offs and a hot cup of coffee in the morning (even during summer days) are her energy booster. Oh! She also loves music - just don't let her sing.
- Aurora Mendoza
Talent Manager
With over 23 years of extensive experience in the entertainment industry, Au has developed a broad skill set that includes managing high-profile corporate events, producing concerts, and handling K-pop and other international artist tours in the Philippines. Despite a busy career, she values spending quality time with her mom during her free time and exploring the world through their yearly travels.
- Ammy Gecana
Manager : Influencer Management, Digital Marketing, and Bookings
Meet Ammy. One of the newest members of our Influencer Management team. With over 5 years of experience in the digital space, she’s got plenty of tricks up her sleeve—from influencer marketing and PR to strategy, social media management, talent management, and event planning.Outside of work, Ammy is a true creative at heart with a deep love for music, films and musical theatre.
